"Wanderlust" is a travel retail shop that aims to guide and document the adventures of non-mainstream travelers. The branding of "Wanderlust" was inspired by the magical patterns of the kaleidoscope in an attempt to recapture the serendipitous and fascinating experience of traveling.
"Wanderlust" features a unique publication that works as a travelogue/ travel guide. It accompanies the traveler on different occasions. Prior to the trip, the traveler has the chance to use it as a planner. It also suggests local experiences for the traveler during the journey. The publication remains useful after the trip as it offers space for memories and souvenirs.